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Live market analysis

AI does the
research.
You get honest
answers.

Describe your idea. Our agents research the live market, deliver a blunt verdict and a concrete roadmap — then connect you with the people to build it.

How it works

One pipeline from raw idea to the people who help you build it. Every step visible, every claim cited.

FAQ

Fair questions, answered straight.

What do I actually get?

A researched report: competitor teardowns with sources, a map of the gaps they leave open, a build, pivot or stop verdict, and a staged roadmap with cost bands and decision gates. Every step is tagged with the skills it needs and the collaborators who can fill them.

How do I know the research is real?

The agents search the live web, not a training set, and every claim carries a link you can open yourself. A verifier agent then strips anything it cannot trace back to a source. Where the evidence is thin, the report says so instead of guessing.

What if the verdict says stop?

You keep the evidence, the reasoning, and the adjacent angle worth pivoting to. Roughly a third of ideas come back stop, and that answer costs you a week instead of two years. Telling you when to walk away is the product, not a failure of it.

Do I need to know startup jargon?

No. Describe the problem in plain words, the way you would to a friend. Digital, physical and service ideas all work, and the report explains its own terms as it goes.

How long does a report take?

Minutes, not days. The pipeline streams while it runs, so you watch each stage land: intake, market scan, competitor teardowns, gap map, verdict, roadmap.

Can I look before I pay?

Yes. Full sample reports are free to read, including one that honestly concludes do not build this. Live research on your own idea starts on the Builder plan.

Can I cancel whenever I want?

Yes, from the billing portal, without emailing anyone. Your plan stays active until the end of the month you already paid for, then stops. No further charges.

Who else sees my idea?

Your reports sit in your account. They are never published, listed publicly, or sold on, and nothing leaves unless you export or share it yourself.

The pipeline

Idea in. Evidence, plan and people out.

Watch the journey0:32
  1. 01

    Describe

    Explain the problem in plain words. Digital, physical or service — no business jargon needed.

  2. 02

    Research

    Agents scan the live market: who already does this, what they charge, what their users complain about.

  3. 03

    Verdict

    Build, pivot or stop — with cited evidence and the gaps competitors leave wide open.

  4. 04

    Roadmap

    A staged path to a real product: validate → prototype → launch, with costs and decision gates.

  5. 05

    People

    Every step is tagged with the skills it needs, matched to collaborators and vendors who can fill them.

Why it's different

Most tools flatter you.
This one checks.

Evidence or nothing

Every claim carries a source you can open. No confident hallucinations, no vibes-based market sizing.

Honest verdicts

Roughly a third of ideas come back 'stop'. We would rather cost you a week than two years.

People, not just PDFs

A report that ends at the last page is useless. Each roadmap step maps to someone who can build it.

Plans

Start free.
Pay when the evidence pays off.

Every plan returns the same honest verdict. Higher tiers add volume, collaborators and client-ready exports. Prices shown in your local market.

Explorer

Walk through full sample reports and judge the evidence before you pay.

Freetesting only
  • Idea research reports — Samples only
  • Cited competitor teardown
  • Build / pivot / stop verdict
  • Staged roadmap with cost bands — Summary
  • Team seats — 1
Try a sample
Most chosen

Builder

For founders testing ideas continuously and acting on the roadmap.

€17per month
  • Idea research reports — 3 / month
  • Cited competitor teardown
  • Build / pivot / stop verdict
  • Staged roadmap with cost bands — Full
  • Investor memo — Lean case

Studio

For teams and agencies validating a portfolio of client ideas.

€35per month
  • Idea research reports — 6 / month
  • Cited competitor teardown
  • Build / pivot / stop verdict
  • Staged roadmap with cost bands — Full
  • Investor memo — Full memo
Feature comparison across Co-Lab plans
FeatureExplorerBuilderStudio
Idea research reportsSamples only3 / month6 / month
Cited competitor teardownIncludedIncludedIncluded
Build / pivot / stop verdictIncludedIncludedIncluded
Staged roadmap with cost bandsSummaryFullFull
Investor memoNot includedLean caseFull memo
Pitch Pack (2 concept images + memo PDF)Not included€7 / reportIncluded
Matched collaboratorsNot includedIncludedIncluded
Re-run research on changesNot includedIncludedIncluded
Team seats1315
Priority research queueNot includedNot includedIncluded
Dedicated supportNot includedEmailEmail + call
Contact

Ask us something
hard.

Pricing questions, partnerships, or scepticism about the method — all welcome. A person reads every message.

Test it free on samples

Find out if your idea survives contact with the market.

  • Cited competitor teardown
  • Build / pivot / stop verdict
  • Staged roadmap with costs
  • Matched collaborators
Research my idea